keyword research for beginners
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Keyword Research for Beginners

For digital businesses, understanding how users search for information is like having a roadmap to reach your target audience, but what exactly is keyword research, and why does it matter? In this short post we will take a look at keyword research for beginners and explore how it can help your brand succeed online.

Post Contents

1. What is Keyword research for beginners

2. Why is keyword research important

3. Tools for keyword research

4. Understanding keyword metrics

5. Long-tail keywords

6. Competitor analysis

7. On-Page SEO

8. Quality content vs keyword stuffing

9. How to do Keyword Research

9. Conclusion

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What is Keyword research for beginners

Keyword research for beginners is a fundamental aspect of search engine optimization (SEO) and digital marketing. It involves the systematic process of identifying and analyzing the specific words and phrases (keywords) that users enter into search engines when looking for information, products, or services. The goal of keyword research is to understand user intent, discover relevant topics, and optimize content to match the language and queries used by the target audience.

This research helps businesses and website owners choose the most strategic keywords to incorporate into their content, ensuring that their web pages are more likely to appear in search engine results pages (SERPs). Effective keyword research involves considering search volume, competition, and relevance to the business or website, ultimately improving online visibility and attracting the right audience.

Why is keyword Research important?

The significance of keyword research cannot be overstated. It’s not just about ranking high on search engine results; it’s about aligning your content with user intent. By understanding the language your audience uses, you can tailor your content to their needs, providing valuable solutions and information.

Aligning content with your users

Keyword research is your compass for earning SERP real estaate, guiding you to the exact terms and phrases your audience uses during their online searches. This precision is key to ensuring that your content speaks the language of your target audience, addressing their queries directly.

Tailoring content to user intent

User intent is the heartbeat of effective content creation. Keyword research unveils the intentions behind search queries, whether users are seeking information, looking to make a purchase, or exploring solutions to a problem. By aligning your content with user intent, you not only attract relevant traffic but also deliver content that resonates with the specific goals of your audience – a key factor for SEO.

Provide value

Understanding the language your audience uses through comprehensive keyword research allows you to go beyond attaining visibility, empowering you to tailor your content to provide real value and solutions. Whether it’s answering queries, offering expert insights, or showcasing your products and services, your content becomes a valuable resource, enhancing user satisfaction and engagement, and boosting the authority of your brand. 

what is keyword research in SEO

Tools for keyword research

In the world of digital growth, SEO, and keyword research, having the right tools in your arsenal can make all the difference. These tools not only streamline the process but also provide valuable insights that can shape your long-term content strategy. 

Selecting the most suitable tool depends on your specific needs, budget, and the depth of insights you require. While Google Keyword Planner is an excellent starting point, SEMrush and Ahrefs provide more extensive functionalities for those looking to delve deeper into competitive analysis and advanced keyword metrics.

Google Keyword Planner

Google Keyword Planner is a free tool by Google Ads designed to assist advertisers in building effective campaigns. However, its robust features make it an invaluable resource for keyword research.

Some of the key features of Google Keyword Planner for keyword research for beginners are;


SEMrush is a comprehensive digital marketing toolkit, and its capabilities extend beyond keyword research. It provides a holistic view of your online presence and that of your competitors.

It’s key features for keyword research for beginners include; 


Ahrefs is a multifaceted SEO tool that covers various aspects of digital marketing. When it comes to keyword research, Ahrefs offers a wealth of data to refine your strategy.

The key features of Ahrefs are include the following; 

Understanding keyword metrics

As you dive further into the world of keyword research, it’s essential to grasp the significance of key metrics that will go on to shape your content strategy. These metrics act as guiding principles, helping you refine your approach and target your audience effectively. Achieving success in keyword research for beginners involves navigating the interplay between these metrics. While high search volume and low competition are desirable, maintaining relevance is critical for user satisfaction and search engine recognition.

Search Volume

Search volume, a fundamental metric, represents the average number of times a specific keyword is searched within a given timeframe. High search volume indicates popularity, suggesting that the keyword has the potential to drive significant traffic. However, it’s crucial to balance high search volume with relevance to ensure the right audience is reached. 


The competition metric assesses how many other websites are targeting the same keyword, offering insights into the difficulty of ranking for that term. While targeting competitive keywords can yield substantial rewards, it’s important to strike a balance with less competitive terms. This strategic mix optimizes your content strategy, allowing for both visibility and targeted traffic.


Relevance in keyword research evaluates how well a keyword aligns with your content and offerings. A relevant keyword not only contributes to a positive user experience but also enhances search engine trust. Ensuring that selected keywords align with user intent is paramount for delivering content that resonates with your audience.

Long tail Keywords

For digital businesses seeking high impact, long tail keywords emerge as one of the strategic gems offering unique advantages for content creators. Unlike short, generic keywords, long tail keywords consist of longer and more specific phrases. Their significance lies in their ability to attract highly targeted traffic and cater to users with distinct intentions.

Long tail keywords are often more specific and detailed, reflecting the specific queries users type into search engines. While they may have lower search volumes compared to broader terms, their significance lies in their ability to capture highly relevant audiences. Users searching with long tail keywords often have clearer intent, making them more likely to convert.

Identifying long tail keywords

Identifying long tail keywords involves a strategic approach to aligning your content with the specific queries your audience is likely to use. Here’s a step-by-step process to identify long tail keywords:


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Competitor analysis in keyword research for beginners

Gaining a competitive advantage often begins with a thorough analysis of your competitors, so understanding what keywords they are targeting can provide invaluable insights and strategic direction for your content strategy.

Analyzing competitor keywords

Start by identifying your main competitors to gain a comprehensive understanding of the competitive landscape. To delve deeper into their strategies, leverage powerful keyword research tools such as SEMrush, Ahrefs, or SpyFu. These tools unveil the keywords your competitors are actively targeting, providing a nuanced perspective on both organic and paid search strategies. 

As you navigate through their keyword strategies, pay close attention to the specific terms they are ranking for. This evaluation should encompass high-competition keywords as well as uncover untapped, niche-specific terms that may present unique opportunities for your content strategy. Competitor analysis becomes a pivotal step in positioning your brand strategically, allowing you to identify content gaps, differentiate your approach, and optimize for keywords that align with your goals.

Gaining a competitive edge with keyword research

On-Page SEO

Elevating your online visibility hinges on mastering the art of on-page SEO, a crucial practice that involves strategic keyword integration and optimization of meta tags and descriptions, among other things. In essence, on-page SEO is a harmonious blend of seamlessly incorporating keywords into your content and fine-tuning meta tags and descriptions. Balancing the technical aspects with user experience ensures that your content is not only search engine-friendly but also resonates effectively with your audience.

Incorporating keywords in content

To begin, dive into comprehensive keyword research to pinpoint terms and phrases closely tied to your content. Once armed with these insights, the aim is to begin seamlessly infusing these keywords into your content, crafting a narrative that feels both natural and captivating. Consider strategically placing primary keywords in crucial spots such as headings and introductory paragraphs— which will help to send a clear signal to search engines about their importance in your content. This can be followed by secondary keywords to add more relevance and context. 

Meta tags & descriptions optimization

Your meta title, a linchpin in this process, should not only encapsulate the essence of your content but also seamlessly integrate primary keywords. As for the meta description, view it as a prime opportunity to lure users in; keep it concise, informative, and sprinkle in secondary keywords where fitting. By optimizing these meta tags, you not only assist search engines in comprehending your content better but also enhance the chances of users clicking through to explore your page further.

Quality content vs keyword stuffing

Achieving the delicate equilibrium between quality content and steering clear of the pitfalls of keyword stuffing is of utmost importance. Quality content serves as the linchpin for a thriving online presence, not only captivating and informing your audience but also harmonizing with search engine algorithms, thereby contributing to elevated rankings. Conversely, the overzealous and unnatural deployment of keywords, known as keyword stuffing, risks creating a negative user experience and may incur penalties from search engines.

The crux lies in prioritizing quality content seamlessly interwoven with pertinent keywords. This approach not only amplifies your on-page SEO but also crafts a positive user experience, nurturing a foundation of trust and credibility for your brand, business, or startup. In navigating this balance, your digital presence is poised not just for visibility but for meaningful engagement and sustained success.

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How to do Keyword research for beginners

Keyword research for beginners is a critical step in optimizing online content and improving search engine visibility. Here’s a condensed guide on how to conduct effective keyword research if you’re a beginner to SEO:

Define Your Goals: Clearly defining your goals is the first step in effective keyword research. Determine whether your objective is to increase organic search traffic, improve rankings for specific topics, or optimize your PPC campaigns. For instance, if you’re a fitness brand, your goal might be to enhance visibility for terms related to “fitness equipment” or “workout gear.”

Identify Seed Keywords: Start by compiling a list of seed keywords that are directly relevant to your business or content. These are fundamental terms that represent your products, services, or industry. If you’re a travel agency, your seed keywords could include “travel destinations,” “vacation packages,” or “holiday planning.”

Use Keyword Research Tools: Leverage powerful keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest. Input your seed keywords to explore related terms, search volumes, and competition. For example, if you’re in the technology sector, these tools can help identify variations of your seed keyword “cloud computing” such as “cloud services” or “cloud storage.”

Analyze Search Intent: Understanding user intent behind keywords is crucial. Determine whether users are seeking information, looking to make a purchase, or exploring specific topics. If you operate an online bookstore, recognizing the intent behind “best fiction books” versus “buy fiction books online” will shape your content strategy accordingly.

Competitor Analysis: Study competitors’ websites to identify the keywords they are targeting. Analyzing a competitor in the fashion industry might reveal their emphasis on keywords like “trendy clothing” or “fashion trends.” This examination provides insights into opportunities and gaps in your own keyword strategy.

Consider Long-Tail Keywords: Incorporate long-tail keywords, which are specific and usually longer phrases, to address niche topics with lower competition. For a pet grooming business, long-tail keywords like “organic dog shampoo for sensitive skin” can attract more targeted traffic.

Filter and Prioritize: Focus on keywords that strike a balance between decent search volume and manageable competition. Prioritize keywords based on their relevance to your business goals. For an eco-friendly home products retailer, prioritizing terms like “sustainable living” or “green home decor” aligns with the company’s mission.

Use Google Autocomplete and Related Searches: Enter your seed keywords into Google and observe autocomplete suggestions and related searches. For instance, if you’re in the tech industry, entering “smartphones” might yield suggestions like “latest smartphone reviews” or “budget-friendly smartphones,” providing additional ideas for your strategy. Keyword research for beginners can be achieved with a variety of such actions.

Consider User Questions: Include keywords that address common questions users might have about your products or services. For a tech support website, incorporating keywords like “how to troubleshoot computer issues” aligns with user queries.

Localize Keywords (If Applicable): If your business serves specific locations, include keywords targeting local audiences. A bakery in New York might optimize for keywords like “best artisanal bread in NYC” to enhance local search optimization.

Evaluate Trends: Use tools like Google Trends to identify the popularity of keywords over time. Staying informed about evolving user interests is essential. For a beauty brand, tracking trends like “clean beauty” or “sustainable skincare” can shape your keyword strategy.

Create a Keyword Map: Organize selected keywords into a hierarchical structure. Designate primary, secondary, and tertiary keywords to guide content creation and optimization efforts. For a software development company, primary keywords might include “custom software solutions,” with secondary and tertiary keywords branching into specific services like “mobile app development” or “web application design.”

Regularly Update and Refine: Keyword research is an ongoing process. Stay updated on industry trends and regularly refine your strategy to adapt to changes in search behavior and market dynamics. This adaptability is crucial for maintaining a competitive edge.


And there you have it—Keyword Research for beginners! By now, you’ve discovered the power of keywords, the tools to find them, and the metrics to measure their impact. Remember, it’s not just about words; it’s about connecting with your audience.

Ready to supercharge your digital presence? Whether you’re a blogger, business owner, or just getting started, mastering keyword research for beginners is your ticket to online success. Want personalized guidance or help with SEO and growth services? We’re here for you! Contact us to kickstart your journey to digital greatness.

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Keyword research for beginners FAQs

What is keyword research for beginners?

Keyword research for beginners is the process of identifying and analyzing words and phrases that potential audiences use when searching online.

It’s a fundamental aspect of optimizing digital content for search engines, helping beginners understand the language their audience uses to enhance visibility and relevance.


For more information, refer to our recent post, an advanced guide to SEO, where we detail our entire process, from start to finish.

Is keyword research important?

Definitely! Keyword research for beginners is a crucial step as it helps tailor content to user intent, improving search engine rankings and attracting the right audience. It’s the foundation for effective SEO strategies, ensuring that digital content aligns with what users are actively searching for.

Do you provide keyword research services?

Yes. Our services include comprehensive keyword research tailored for beginners and brands alike. Whether you’re just starting or looking to enhance your digital presence, our experts can guide you through the process, ensuring your content resonates effectively with your target audience.

Is keyword research for beginners hard?

While keyword research may seem daunting initially, especially for beginners, it’s not inherently difficult. With the right guidance, utilizing user-friendly tools, and understanding the basics, beginners can effectively embark on DIY keyword research. It’s a skill that becomes more intuitive with practice, and there are numerous resources available to simplify the process.


To avoid the complications of engaging with keyword research for beginners yourself, you can always contact the Yoorikaa team, we’re experienced and waiting to handle your problem!

Is Yoorikaa an SEO agency?

No, Yoorikaa is not solely an SEO agency. We are a full-stack branding agency that specializes in a wide range of services, including brand identity, strategy, design, and accompanying growth strategies.


While we do provide SEO services as part of our holistic approach to digital marketing, our expertise extends beyond just search engine optimization. Our goal is to offer comprehensive solutions to elevate your brand in every aspect.

Is competitor analysis important?

Yes, competitor analysis is vital in keyword research. By analyzing competitors, beginners gain valuable insights into effective keywords and content strategies. It helps identify content gaps, untapped keywords, and provides a strategic advantage in crafting a competitive and effective digital presence.


Competitor analysis is one of the key, foundational steps in keyword research for beginners, allowing you to zone-in on optimal topics.

Which tools are recommended?

For beginners, tools like Google Keyword Planner, SEMrush, and Ahrefs are highly recommended. These user-friendly tools provide insights into search volume, competition, and relevant keywords, making the keyword research process accessible for those new to the field.

Can keyword research increase revenue?

Yes, effective keyword research can contribute to increased revenue. By targeting the right keywords, businesses can attract more qualified leads, improve conversion rates, and ultimately enhance revenue. It’s a strategic investment in aligning your content with the needs of your audience.


Keyword research for beginners is a necessary step on your path to increased revenue, and long-term digital success.

Is keyword research expensive?

No, keyword research for beginners doesn’t have to be expensive. Many fundamental tools, such as Google Keyword Planner, are available for free. While advanced tools like SEMrush and Ahrefs offer premium features, beginners can start with the basics.


DIY keyword research allows for cost-effective exploration, making it accessible for those with various budget considerations.

Do you provide SEO services?

Yes, we do. Yoorikaa offers a range of SEO services designed to elevate your online presence. From keyword optimization and content strategy to on-page and off-page SEO, our team is dedicated to enhancing your website’s visibility in search engine results.


We tailor our services to meet your specific goals, whether you’re a small business aiming for local visibility or a larger enterprise seeking a broader online reach. Let us help you optimize your website and improve your search engine rankings.

For anything else, feel free to contact us!